Which breakfast cereal did “Mikey” like?

Answer: Life

Mikey was a fictional character in a television commercial promoting Quaker Oats’ breakfast cereal Life.

The cereal was popularized during the 1970s by an advertising campaign featuring “Mikey,” a hard-to-please four-year-old-boy portrayed by John Gilchrist. His two older brothers were portrayed by his real-life brothers, Michael and Tommy.

The popular commercial featured the catchphrase “He likes it! Hey Mikey!” The iconic ad campaign featuring Mikey remained in regular rotation for more than 12 years, becoming one of the longest continuously running television commercials of all time.

Life Movie: As astronauts discover the first evidence of extra-terrestrial life on Mars, they begin realising that the life form is extremely intelligent and hostile.
Initial release: 22 March 2017 (Sweden)
Director: Daniel Espinosa
Budget: $58–62 million
Box office: 10.05 crores USD
Screenplay: Paul Wernick, Rhett Reese

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